This week, Newsday unveiled Optimum Autos at Newsday.com, a robust, interactive advertising portal designed to provide a superior local shopping experience for regional sellers and buyers of cars and trucks. A strategic pairing of technology and intelligence from Optimum Autos and Newsday will provide a full mix of multimedia buying and selling solutions, including: online cars and trucks’ buying power through interactive television via Optimum Autos and iO TV, Channel 605. In addition, daily newspapers via Newsday’s print edition; and the Internet via OptimumAutos.com and Newsday.com.

The strength of these integrated technologies is complemented by content and the functionality of specific value to the car shopping experience. Consumers will be able to access:

* Product reviews, pricing and other information from trusted experts like Kelley Blue Book and J.D. Power and Associates

* Hundreds of new cars, trucks and SUV’s review videos from leading manufacturers

* Locally-relevant automotive stories and car event listings

* Advanced inventory search technology

* Tens of thousands of new and used car listings from hundreds of dealers region wide

* Multiple high-resolution color photos of each listing, providing 360 views of cars, trucks and SUV’s

* One-click dealer contact for related cars information and customer service

Optimum Autos provides important benefits to car advertisers as well. According to Ken DePaola, Newsday’s Executive Vice President of Sales and Marketing, “They will now have maximum exposure across multiple mediums, easy to use technology for uploading, searching and reporting, and an environment with local customization that will cater to buyers of cars in our market like never before.”

Underscoring the promise of this partnership, John Trierweiler, Cablevision’s Senior Vice President of Product Management adds, “This is a perfect follow-up to the launch of Newsday TV, an interactive channel that allows Cablevision’s television customers to subscribe to the newspaper with a click of the remote control, and a potent example of the kinds of cross-platform synergies and integrations; we believe this will produce meaningful benefits and growth for both Newsday and Cablevision for years to come.”

Optimum Autos at Newsday.com was first to debut the enhanced feature function on January 1, 2009. Interactive enhancements will rollout out to customers in the New Jersey and Connecticut markets later this quarter. Enhancements to iO TV Channel 605 will be rolled across all markets next quarter.

About Newsday

Newsday is one of the nation’s largest daily newspapers, serving Long Island through its print editions, Newsday.com, amNewYork and niche publications such as Distinction and LI Parents & Children. Newsday has won 19 Pulitzer Prizes and other esteemed journalism awards. Newsday is a subsidiary of Cablevision Systems Corporation.

About Cablevision

Cablevision is one of the nation’s leading media and entertainment companies. Its cable television operations serve more than 3 million households in the New York metropolitan area. The company’s advanced telecommunications offerings include its iO TV® digital television, Optimum Online® high-speed Internet, Optimum Voice® digital voice-over-cable, and its Optimum Lightpath integrated business communications services. Cablevision operates several successful programming businesses, including AMC, IFC, Sundance Channel and WE tv, through Rainbow Media Holdings LLC, and serves the New York area as publisher of Newsday and other niche publications through Newsday Media Group. In addition to these businesses, Cablevision owns Madison Square Garden and its sports teams, the New York Knicks, Rangers and Liberty. The company also operates New York’s famed Radio City Music Hall, the Beacon Theatre, and the Chicago Theatre, and owns and operates Clearview Cinemas.

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